Walk Appeal is a set of principles we've been needing for years. Once, we believed that the average American would walk ¼ mile before choosing to drive. Walk Appeal shows us why those same Americans will walk a mile or two… or even more… if they're in Paris, Rome, or London. And why they won't walk at all in much of sprawl. The walking arteries of sprawl are so clogged with negative Walk Appeal that entire neighborhoods have no chance of recovery without major Walk Appeal therapy.
Many aspects of Walk Appeal can be measured, and we can make repairs based on those measurements. There are other aspects that cannot be measured, but which we can intuitively sense in ways that help guide our judgement. But in any case, achieving good Walk Appeal can be the difference between neighborhood businesses failing and thriving.